Managing Twitter accounts for businesses, persons or products is part of what we do here at Kickify. We also train some clients how to run them so they can manage them in-house. So now that you know we make some of our money from Twitter – I bet you think we push it on every client that contacts us? Well the answer to that is that at Kickify, we do not believe “one size fits all” when it comes to social media.
There are 2 categories of Twitter accounts that 99.9% of people fall into (let me know if you come up with another – I never say 100 unless I am positive there is no other):
1. Selling/Promoting Something
2. Just for Fun
Most people would have said personal and business but I do not think that exists. Masked behind many “personal” Twitter accounts is a person that has something they ultimately want to sell or promote. Take me for example, I started tweeting on February 8, 2008 (wow- that was a long time ago)…because I am geeky and love social media. I love being an early-adopter of all things tech and enjoy being social and networking. Being honest here…I also have had things to sell and promote over the years: my former radio show, blogs, non-profits and my business. But if you are my Twitter friend, I hardly sell you on something and mostly socialize – that is how to be successful at the Twitter game. Unfortunately, people and ill-advised businesses still give automated direct messages “DM’s” when you follow them that try and sell themselves out of the gate. You will be sickened by the amount of – “Hi Greta – buy this” messages that make me knee-jerk react and click “block this person.” But, that is a little off subject…just a pet peeve. Now let’s talk about just for fun. I have a friend who joined in order to follow a few humor Twitter accounts, some politicians and some news sources. In fact, she rarely even Tweets. She just has the account because she thinks it is fun to track these accounts and does not even care if they follow her back. I also have a friend who is a business professional and tweets anonymously just to spew and vent her politics. Maybe I should have added therapeutic?
Now that I made you read this post with my personal insights into Twitter, I suppose you want the answer to my question? Does everyone need a Twitter account? The answer is…..drum roll…NO! At Kickify, we would rather not see a promotional/business account on Twitter if they are going to over-promote, not engage with others (hence the name social media – there is a social in there), fail to keep the account current, never follow others back, neglect the account for long periods of time, give spam direct messages and do anything that would potentially harm their brand. If you are going to participate in Twitter – do it correctly and have a long-term plan.
~Greta is a Twitter junkie and knows what works – considered quite “Twitterific.” If you want to know how to fail on Twitter – read her post here.