The other day, I had the pleasure of speaking to a Kiwanis group in a Parish quite the distance from mine. The words “small town USA” were obvious upon my arrival. The group, for the most part was over 40, most over 50, which is perfect for my business angle and my prepared talk. I have spoken to many a Kiwanis Clubs before and was really excited and honored to be amongst the local “cream of the crop.” So this Yankee gal, with this prepared speech and a cute little handout to go with it so they could take notes on how to advance their technology is ready to roll. I started my presentation by asking a few simple questions to get to know my audience:
1. Who has a business website?
2. Who has a Smartphone?
3. Who has a Facebook account?
I knew I was in trouble when only a few hands went up for each question. Then I got one of those, “Kids today don’t even talk to each other as they are always texting” grumbles. Oy vey! Thank goodness for my teacher training, just roll with it Greta, no lesson ever goes as planned. It actually turned out wonderfully as amidst the grumbles and anti-technology embracing, were several who either:
1. Were excited to soak up more information about technology as the knew they were lagging behind their competitors.
2. Those who had already embracing technology in their industry, but were looking to expand and learn more.
At the end of the talk I spoke to someone who had a local “rent everything” company. This is the type of guy and place, where everyone knows him and that has probably served him well…until now. Here creeps in some national competitors, climbing in on his turf with their major PR machines. This is where the lag in technology can hurt the small town local business. Now it is time for him to play catch up in technology as he already is trusted in the community. There is no reason he can’t still stay competitive, catching up with the times!
Each experience gives us knowledge and I learned so much from this one little talk!