Practical Versus Pretty: Website Designs

When a client calls for a new website, most of the time they just want one that works better than what they have and one that offers good SEO. We have gone away from the all fancy, pretty, bells and whistles, to sites that are simple, quick and easy to navigate. Remember when Flash was all the rage – the more moving parts, the cooler the site? Also, music was a huge bonus. In today’s ADD society, you have little time to impress on website loading, add in the importance of mobile and you better have a quick site. Also, iPhone and iPads don’t allow for Flash technology, so those sites leave little to be desired these days.

According to Kissmetrics

47% of consumers expect a web page to load in 2 seconds or less.
40% of people abandon a website that takes more than 3 seconds to load.
A 1 second delay in page response can result in a 7% reduction in conversions.

So what about my shoes? As I absolutely see every reason to tie in shoes to everything I do, I had to put this analogy in. I could wear these Via Spigas to the dirt field of Jazzfest, but instead I choose to be practical and wear my Tevas. As much as I’d love to wear my fancy shoes running or doing anything, the practical side of me takes over. A five mile run would not be as fun in heels, though I may have some killer calves afterwards. And at Jazzfest, I would tear up my beautiful heels and cry for weeks. You can enough personalization of your branding and “pretty” in today’s website design while being sensible in how your site should work.

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