The top five list of things I look for when evaluating a website are:
1. Ease of navigation
2. Mobile ready: if it can be seen from various devices.
3. Brand: if it properly gets the brand message across.
5. Search Engine Optimization (SEO) is done well = loved by Google.
When the Kickify website was built, it was built with Headway Themes. They were the “new and shiny” thing to try at the time and everyone knows…I adore shiny things! It had a lot of great features, but also had a learning curve. Yes, it is based on WordPress, the only thing I would put myself or most my clients in. In fact, half of Kickify’s business is moving clients from another platform on to WordPress. Unfortunately, with updates of WordPress, plugins and Headway, and some hosting issues, came a huge slow down of this website. It was a huge problem for us as we were all of a sudden loading in 30 seconds – NOT GOOD! We had to stop the presses…literally…and tend to the newly slowed down website. Ugh! We spent a lot of time in the Headway forums as many issues were unique to them. We made adjustments and at this time,looks like we are back in the under 3 second loading website business. As for for our clients, we would prefer to put all clients in a completely custom (not off the shelf), one-of-a-kind WordPress theme just for them.
Here are some great website testing tools for you: