Forgetting that websites need maintenance and not budgeting time and money for it, is a huge mistake so many people make.
Website maintenance is not a sexy topic, but a necessary one! If it ain’t broke, don’t fix it is truly not a good rule to live by as things have a way of catching up with you! The website maintenance police will not come knocking on your door if you neglect it and threaten to remove it from your custody if it has not been updated. But….hackers could get a hold of it if neglected and it may not do the job you need it to, if you turn a blind-eye.
In the past few months, I’ve gone to the doctor, the dentist, got my oil changed in my car and now am undergoing a huge house maintenance project with exterior rot that was neglected for too long and will cost more money than I care to acknowledge. Like the cobbler’s kid without good shoes, my websites sometimes take a back seat too, so I get it if you have failed to acknowledge your website needs some TLC!!!
Whether you are able to do it on your own or hire a team of professionals like Team Kickify, a couple of hours of maintenance can save you a lot of potential heartache and aggravation in the end!
Here are a few things you might want to consider:
1. Back it up: We are so paranoid about losing pictures, but what about a whole website? It happens and just heard about one that was hacked a couple of weeks ago and the person did not have a backup!!!
2. Software updates: Your phone software updates all the time as does your website software. There is a reason for this, often bugs and security. Remember – back everything up before doing! No guarantees that other things won’t break during an update. This is a good time and justification to consider a professional to do this for you.
3. Broken links: Google and search engines can detect these things and just because you can’t see them, does not mean they don’t hurt you.
4. Follow, no follow and unnatural links: This is explained well in this previous Kickify post. These things can really hurt your search engine rankings!
Take care of you and take care of your website!!!