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Phase 1 – The Importance of Research in Marketing and Public Relations

“The beginning is the most important part of the work.” – Plato When you hear “marketing and public relations” what do you think of? Whether it’s branding or advertising or social media, it all starts from a common foundation—research. It’s something my Tulane PR professors could not stress enough, and as Kickify’s new intern I’m getting […]

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The UnSaleswoman

Since “Unmarketing,” “Unmeetings” and “UnConferences” are kind of trendy, I am jumping on the bandwagon to brand myself as “Greta Perry, The UnSaleswoman.” The idea behind the “un” brand is pretty much what you think it is, do the reverse of the norm. It was not too long after my transition from graduate school that […]

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